A Executive Director Of Advertising Essay - 2098 Words

MediaWorld, a national media communication company recently acquired Franklin/Warner a regional advertising company. This managing change scenario relates to the business, cultural, and interpersonal integration of the two organizations. Carlos Alarcon is Vice President of Marketing and responsible for a team of 120 people. Carlos has over 20 years of managerial experience. Prior to MediaWorld, he worked 14 years at Franklin/Warner and is a key player in the organization and management of the merger between MediaWorld and Franklin/Warner [MHS, Profiles]. In his span of control are Rita Finch and Juan Rayes, both who were from Franklin/Warner and worked under Carlos Alarcon for nearly a decade. Rita Finch is an Associate Director of Advertising and has over eleven years, in the advertising industry. Currently, Rita shares her office suite with her counterpart from MediaWorld Ronny Peters, who is also an Associate Director of Advertising. This arrangement has been in place over the past six months. Juan Rayes is a Creative Director with 14 years of experience in the advertising industry. Like Rita, he too shares an office suite with his MediaWorld counterpart Creative Director, Bill Jackson [MHS, Profiles]. During this period, both Rita Finch and Juan Rayes experienced negative events that caused turmoil in their way of working and in their relationships with their new co-workers Ronny Peters and Bill Jackson. This arrangement presented an opportunity for Carlos to useShow MoreRelatedWriting Effective Communication 05002100 Essay1339 Words   |  6 PagesPart A: Interoffice memorandum Step 1 †¢ How large is the agency? How many branches does it have? Where are the branches located? Phoenix Advertising has approximately 250 employees. We have six branches in addition to our Charlotte, NC office: Salt Lake City, UT; Roanoke, VA; New York, NY; Denver, CO; Seattle, WA; San Francisco, CA. †¢ Whats the companys mission? 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